HK Trading are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018, once enacted. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.
We have published this notice to help you understand
If we make changes to this notice we will notify you by updating it on our website. HK Trading will be what is known as the 'Data Controller' of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as "we" or "us". By Data Controller, this means HK Trading determines the purposes and way in which any personal data are, or will be, processed.
Should you need to contact us please write to:
HK Trading, 318 High St N, Dunstable, Bedford LU6 1BE, United Kingdom
or via email@example.com quoting Security and Privacy Enquiry.
This privacy notice was last updated on 20th May 2018.
When you buy goods from us, you are entering into a contract with us. You will need to set up a HK Trading Account before ordering from us, so we can set this up we will ask you to provide some personal information such as;
As an existing customer if you have shopped with us using a credit or debit card, or we have taken these details for a payment authorisation, we will securely collect and store this payment card information. New customers and existing customers whose payment cards have expired will be asked if they would like to automatically store these details in order to speed up the payment process. If you set up a direct debit payment, we will also collect bank details from you.
When you apply for a credit account, we get information about you from credit reference agencies. This is covered in more detail in the section, Who we share your information with and why.
When you shop in our stores HK Trading uses CCTV for security monitoring purposes.
Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:
Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.
|What we use your personal information for||Our reasons (legal basis)||Our explanation of HK Trading's legitimate interests|
|Set up your HK Trading account||• Legitimate interest||Process efficiency in dealing with such activity.|
|Storing payment cards||• Consent||N/A|
|Process your orders||• Fulfilling a contract||N/A|
|Notify you of your order status.||• Legitimate interests||Process efficiency in dealing with such activity, and to make improvements to our services.|
|Manage your account/ provide customer services to you. This may include: transfers to Third Countries who undertake customer services/communications activities call recording data verification customer complaints/queries||• Legal obligation/ Legitimate interests (depending on nature of services)||Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them.|
|To detect, investigate and report financial crime (e.g. Fraud)||• Legal Obligation / legitimate interests||Developing and improving how we deal with financial crime. Complying with any legal obligation placed on us by regulators such as the FCA. Complying with any regulations that apply to us. Process efficiency in dealing with such activity, and to make service and process improvements.|
|Undertake website personalisation and administration.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. Defining types of customers for new products or services|
|Marketing communications to inform you of special offers, promotions, new lines and Sales. Provide you with online advertising.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Maintaining network and data security||• Legitimate interests||To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.|
|Logistics planning, demand forecasting, management information and research||• Legitimate interests||We use information about shopping habits, products bought and volumes, to help us to respond to demand, ensure the right products get to the right areas and to help us plan our ranges.|
HK Trading works with a number of trusted suppliers, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies, credit reference agencies, fraud prevention agencies, product technicians visiting your home and market research companies amongst others.
Some examples of the categories of third parties with whom we share your data are:
HK Trading works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf.
In order for you to receive your goods, HK Trading works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.
HK Trading works with business who support our website and other business systems.
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.
HK Trading works with trusted third party payment processing providers in order to securely take and manage payments.
Credit Reference Agencies
When you apply for credit with us we will make searches about you with credit reference agencies. We do this to make sure customers who apply for credit accounts are able to manage the level of credit offered and not committing fraud by providing false or inaccurate information.
In order to process your application we will supply your personal information to credit reference agencies (CRA's) and they will give us information about you, such as your financial history. We do this to assess your creditworthiness and product suitability, check your identity, manage your account, trace, recover debts, and prevent criminal activity.
We will also continue to exchange information about you with the CRAs on an ongoing basis, including about your settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations. Your data will be linked to the data of your spouse, any joint applicants or other financial associates.
The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at:
Experian Credit Reference Agency Information Notice
CallCredit Credit Reference Agency Information Notice
Equifax Credit Reference Agency Information Notice
We will use automated credit-scoring methods to assess your application and to confirm your identity. We will automatically check your credit history against our lending criteria and if you don't meet our requirements you will be declined for credit. For more information see the CRAIN notices above. There is also an automated decision section below with further detail. Should you wish to object to the use of automated credit scoring, please contact the Data Protection Officer.
Debt recovery and fraud prevention services
Before we provide services, goods or financing to you, we undertake checks for the purposes of preventing fraud and money laundering, and to verify your identity. These checks require us to process personal data about you.
The personal data you have provided, we have collected from you, or we have received from third parties will be used to prevent fraud and money laundering, and to verify your identity.
Details of the personal information that will be processed include, for example: name, address, date of birth, contact details, financial information, employment details, device identifiers including IP address and vehicle details.
We and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.
We process your personal data on the basis that we have a legitimate interest in preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services or financing you have requested.
We process your personal data on the basis that it is necessary in the public interest or in exercising official authority for us to prevent fraud and money laundering, and to verify identity, in order to protect ourselves and to comply with laws that apply to us.
Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity. You have rights in relation to automated decision-making: if you want to know more please contact us using the details above.
Consequences of Processing
If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the services or financing you have requested, or to employ you, or we may stop providing existing services to you.
A record of any fraud or money laundering risk will be retained by the fraud prevention agencies, and may result in others refusing to provide services, financing or employment to you. If you have any questions about this, please contact us on the details above.
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to 'international frameworks' intended to enable secure data sharing.
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.
For more information or to exercise your data protection rights, please contact us using the contact details above. You also have a right to complain to the Information Commissioner's Office, which regulates the processing of personal data.
Some of the information you provide to us may be transferred outside the European Economic Area to countries such as India and the US. This is a transfer to a "third country". For example HK Trading has a business relationship with Capita India who provide us with IT support together with customer and supplier account administration services. Although the data is held in UK data centres colleagues in India may access it to undertake the activities described above.
If you place an order with us and you are outside of the UK we will transfer the data that we hold on you to HK Trading in the UK.
HK Trading also works with suppliers and partners who may make use of cloud and/or hosted technologies. We undertake data security due diligence on our partners and ensure that that these partners conform to appropriate accreditations.
Wherever transfers of data to third counties occurs HK Trading will put in place an appropriate contractual provisions to ensure that there are strict rules regarding both the confidentiality and security of your information. To find out more please contact us at firstname.lastname@example.org.
We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information.
HK Trading will not share your information with companies outside of HK Trading Retail Ltd for their marketing purposes. HK Trading Retail Ltd includes HK Trading Stores, HK Trading Directory and hktrading.co.uk.
If you decide you do not want to receive this marketing information you can request that we stop by writing to the Data Protection Officer at mailto:the address provided above, emailing email@example.com, by calling the Contact Centre on 01582 674400, via My Account online or the unsubscribe link within the email.
You may continue to receive mailings for a short period while your request is dealt with.
If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.
We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:
You are entitled to request the following from HK Trading, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk. If you have any general questions about your rights or want to exercise your rights please contact firstname.lastname@example.org
This notice is designed to help you understand what cookies are, how HK Trading uses them and the choices you have in regards to their use.
Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a 'session cookie') or for repeat visits ( a 'persistent cookie'). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.
The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
If you would like more information on any of these types of Cookies, including how to opt-out, please visit www.youronlinechoices.com/
Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies visit https://www.google.com/intl/en-GB/policies/technologies/cookies/
To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive.
For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.
HK Trading allows selected Third Parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site.
For details of the Third Party cookies we use please see the table below. HK Trading is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.
The following Cookies are all used for Analytical and Targeting purposes.
|Google Tag Manager|
|Yahoo DOT Tag|
|Facebook Custom Audiences|
Website visitors who don't want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here.
Visitors can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings
This Cookie Notice was last updated on 20 May 2018, and further changes will be communicated by updating this notice.
Should you need to contact us please write to:
HK Trading, 318 High St N, Dunstable, Bedford LU6 1BE, United Kingdom
or via email@example.com quoting Security and Privacy Enquiry.